A collection of practical insights drawn from real business experience, covering both the event industry and modern digital sales.

A practical guide to building and scaling a business within the professional event hire industry. Drawing on over two decades of hands-on experience, the book breaks down what it takes to grow from a single idea into a structured, sustainable operation.

A playbook for turning social media presence into real sales opportunities. Covering user behaviour, platform strategy, influencer marketing and e-commerce thinking, it provides a clear framework for businesses looking to convert attention into revenue.
A foundational book on mindset and success, exploring how belief, persistence and clear goals shape long-term achievement.

A foundational book on mindset and success, exploring how belief, persistence and clear goals shape long-term achievement.

A classic on strategy and decision-making, widely applied beyond warfare to leadership, competition and business planning.

Focuses on how small behavioural changes can create significant improvements in results, particularly in persuasion and influence.

A practical guide to persuasion, communication and understanding people, particularly relevant for leadership and sales environments.

A step-by-step approach to financial security and long-term wealth, based on insights from leading financial experts.

Challenges traditional competition-focused thinking by encouraging businesses to create new markets rather than fight in existing ones.

A widely recognised book on financial education, focusing on how different approaches to money shape long-term outcomes.

A timeless guide to personal finance and wealth-building, built around simple principles of saving, investing and discipline.
Jason’s approach has always been simple — if something doesn’t work, fix it. Many of the platforms used across his businesses began as internal solutions and have since been adopted more widely.

Developed in response to widespread card fraud issues within Gala Tent, SOTpay provides a secure way to take remote payments while reducing chargebacks and risk. What began as an internal solution is now used by businesses handling card-not-present transactions.

SOTpay+ brings together multiple payment methods, including card payments, open banking and digital wallets, within a single gateway. Designed for flexibility, it supports recurring payments and virtual terminals while incorporating advanced authentication to improve security and reduce fraud.

Developed to streamline payment collection and reconciliation, SOTsyncPro connects SOTpay directly with Xero, allowing businesses to accept invoice payments by card or bank transfer. Transactions are automatically matched and updated, reducing manual admin and improving cash flow visibility.

Developed to support secure telephone payments, Securafone enables businesses to take card details during live calls while maintaining PCI DSS compliance. Built for call centre environments, it reduces fraud risk and protects against chargebacks without interrupting customer communication.

Developed to reduce reliance on card terminals, QR code payments allow customers to pay instantly using their smartphone. By scanning a code, transactions can be completed via Apple Pay, Google Pay or card, lowering hardware costs and simplifying customer-present payments.

Link Pay Bank is an open banking solution designed for secure, high-value transactions. Using a simple pay-by-link approach, it allows businesses to request and receive payments quickly without relying on card processing, making it well suited to sectors such as automotive, auctions and retail.

Developed for hospitality environments, this integration connects SOTpay with Oracle OPERA Cloud, allowing hotels to send payment requests directly from their property management system via multiple channels. Payment statuses are automatically updated within OPERA, improving visibility and reducing manual processes.

Developed to simplify car park monetisation, Park Pay Zone allows businesses to accept payments without the need for physical hardware. Customers can pay quickly via smartphone using Apple Pay or Google Pay, making it easy to manage and scale parking operations.

Built to improve internal linking across large websites, Lennon Tree Connect identifies missed linking opportunities by scanning content for relevant keywords and unlinked mentions. Originally developed to streamline SEO workflows, it now helps teams strengthen site structure and uncover quick wins across their content.