Jason Mace

Business Resources

A collection of books, tools and platforms that have shaped how Jason builds and runs businesses.

Books by Jason Mace

A collection of practical insights drawn from real business experience, covering both the event industry and modern digital sales.

Book cover for event industry boss, by Jason Mace

Event Industry Boss

A practical guide to building and scaling a business within the professional event hire industry. Drawing on over two decades of hands-on experience, the book breaks down what it takes to grow from a single idea into a structured, sustainable operation.

Book cover for Closing sales in a click, by Jason Mace

Closing Sales in a Click

A playbook for turning social media presence into real sales opportunities. Covering user behaviour, platform strategy, influencer marketing and e-commerce thinking, it provides a clear framework for businesses looking to convert attention into revenue.

Books That Shaped the Journey

A foundational book on mindset and success, exploring how belief, persistence and clear goals shape long-term achievement.

Book cover for Think and grow rich

Think and Grow Rich – Napoleon Hill

A foundational book on mindset and success, exploring how belief, persistence and clear goals shape long-term achievement.

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The Art of War – Sun Tzu

A classic on strategy and decision-making, widely applied beyond warfare to leadership, competition and business planning.

Book cover for The Small Big

The Small BIG – Steve Martin, Noah Goldstein & Robert Cialdini

Focuses on how small behavioural changes can create significant improvements in results, particularly in persuasion and influence.

Jim Robin

The Art of Communication - Jim Robin

A practical guide to persuasion, communication and understanding people, particularly relevant for leadership and sales environments.

Book cover for Unshakeable by Tony Robbins

Unshakeable – Tony Robbins

A step-by-step approach to financial security and long-term wealth, based on insights from leading financial experts.

Book cover for Blue Ocean Strategy

Blue Ocean Strategy – W. Chan Kim & Renée Mauborgne

Challenges traditional competition-focused thinking by encouraging businesses to create new markets rather than fight in existing ones.

Book cover for Rich Dad, Poor dad

Rich Dad Poor Dad – Robert Kiyosaki

A widely recognised book on financial education, focusing on how different approaches to money shape long-term outcomes.

Book cover for The Richest Man in Babylon

The Richest Man in Babylon – George S. Clason

A timeless guide to personal finance and wealth-building, built around simple principles of saving, investing and discipline.

Platforms Built Around Real Business Needs

Jason’s approach has always been simple — if something doesn’t work, fix it. Many of the platforms used across his businesses began as internal solutions and have since been adopted more widely.

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SOTpay

Developed in response to widespread card fraud issues within Gala Tent, SOTpay provides a secure way to take remote payments while reducing chargebacks and risk. What began as an internal solution is now used by businesses handling card-not-present transactions.

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SOTpay+

SOTpay+ brings together multiple payment methods, including card payments, open banking and digital wallets, within a single gateway. Designed for flexibility, it supports recurring payments and virtual terminals while incorporating advanced authentication to improve security and reduce fraud.

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SOTsyncPro (SOTpay + Xero Integration)

Developed to streamline payment collection and reconciliation, SOTsyncPro connects SOTpay directly with Xero, allowing businesses to accept invoice payments by card or bank transfer. Transactions are automatically matched and updated, reducing manual admin and improving cash flow visibility.

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Securafone

Developed to support secure telephone payments, Securafone enables businesses to take card details during live calls while maintaining PCI DSS compliance. Built for call centre environments, it reduces fraud risk and protects against chargebacks without interrupting customer communication.

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Pay by QR

Developed to reduce reliance on card terminals, QR code payments allow customers to pay instantly using their smartphone. By scanning a code, transactions can be completed via Apple Pay, Google Pay or card, lowering hardware costs and simplifying customer-present payments.

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Link Pay Bank

Link Pay Bank is an open banking solution designed for secure, high-value transactions. Using a simple pay-by-link approach, it allows businesses to request and receive payments quickly without relying on card processing, making it well suited to sectors such as automotive, auctions and retail.

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SOTpay + OPERA Integration

Developed for hospitality environments, this integration connects SOTpay with Oracle OPERA Cloud, allowing hotels to send payment requests directly from their property management system via multiple channels. Payment statuses are automatically updated within OPERA, improving visibility and reducing manual processes.

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Park Pay Zone

Developed to simplify car park monetisation, Park Pay Zone allows businesses to accept payments without the need for physical hardware. Customers can pay quickly via smartphone using Apple Pay or Google Pay, making it easy to manage and scale parking operations.

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Lennon Tree Connect

Built to improve internal linking across large websites, Lennon Tree Connect identifies missed linking opportunities by scanning content for relevant keywords and unlinked mentions. Originally developed to streamline SEO workflows, it now helps teams strengthen site structure and uncover quick wins across their content.